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Our people

Adam Management Holdings is led by global business experts who combine specialised knowledge with long-term perspective.

Our governance structures are designed to ensure clear accountability, ethical decision-making and disciplined risk management across all investments.

Safwan Adam, CEO

Safwan Adam is a British entrepreneur, investor and philanthropist whose work spans high-street franchising, private investment and UK-focused civic engagement. Trained as an Aeronautical Engineer, he began his career with the CeX franchise, later expanding into Food & Drink, Hospitality and Healthcare before moving into private investment, and serving as the youngest ever Non-Executive Director on the board of the British Franchise Association.

As the founder of Adam Management Holdings, his investment model centres on strong governance, operational discipline and widening access to wealth creation. He applies a systems-driven investment approach across sectors including commodities, fintech, data analytics and precision engineering.

Alongside his business success, Safwan established the Adam Foundation to strengthen social cohesion and civic participation in the UK, as well as the Avicenna Foundation, which supports future leaders through mentorship and development.

“Quote or testimonial here TBC”

Advisory panel

AMH benefits from the insights of senior advisers and sector specialists who provide strategic expertise across our portfolio.

Nick Ashmore CB OBE

Nick Ashmore served for 34 years in the British Army, rising to the rank of Major General. His first Major General's appointment was as one of the two deputies, and the senior military officer, in the Defence Infrastructure Organisation (DIO) from 2011-15, responsible for delivering all infrastructure services for Defence.

Lord Ken MacDonald KC

Former Director of Public Prosecutions. One of the country’s leading criminal, regulatory, and international lawyers with a first-rank advisory, trial, appellate, and arbitration practice. Knighted for services to the law and appointed to the House of Lords.

Lord Darren Mott OBE

Darren is a Member of the House of Lords and a former Lords Minister. He advises companies and was formerly CEO of The Conservative Party. He is involved with charities, including being a Trustee of Children Heard and Seen and supporting Prostate Cancer UK.

Learn more about the decision-making and the
values that define our investment decisions